My work focuses on interaction design for a wide range of experiences across different media channels, devices, and scenarios. I also specialize in developing strategy, trend scouting, and writing in digital media.

Martha Stewart
Known as an email newsletter, DailyCandy wanted to attract a bigger (and more loyal) audience to its website. We met the goal with a new format and fresh look.
More info >>
DailyCandy
2011/12
Martha Stewart
Months of work went into improving every aspect of Search for MarthaStewart.com. I also led a user research project for the Everyday Food brand.
More info >>
Martha Stewart
2010/11
Pure Fare
I developed the interaction design for a startup that is part restaurant and part nutrtion tracking service.
More info >>
Pure Fare
2010
Sesame Workshop
From concept design to user testing, I supervised many of Sesame Workshop's digital media projects.
More info >>
Sesame Workshop
2009/10
Kate Spade Agenda
I researched and wrote Twitter-length event listings for three US cities for Kate Spade's rebelliously charming target audience.
More info >>
Kate Spade Agenda
2009
Blue Metropolis Literary Festival
How can digital media be integrated into creative writing? This theme was explored in a master class for adults and a workshop with high school students at an international literature festival in Montreal, Canada.
More info >>
Blue Metropolis
Literary Festival

2009
National Gallery of Art - In progress
More than a Web site redesign, this project seeks to redefine how the Nation's collection of art is experienced online.
[In progress]
National Gallery of Art
2008/9
Innovation Workshop for Bayer-Schering
Together with global trend consultancy CScout, I planned and conducted 3-day audience research and concepting workshop for Bayer-Schering.
More info >>
Innovation Workshop
2008
Shadows Never Sleep
This unique children's story takes advantage of the multi-touch interface of the iPhone/ iPod Touch. Part of my suite of stories investigating writing for different media: oral, paper, photography, and digital application.
Launch site >>
Shadows Never Sleep
2008
student work, Brown University course
I designed and conducted a course at Brown Univeristy that aimed to explore techniques for effective and innovative use of text in digital media.
Syllabus >>
Electronic Writing Workshop
2007/8
Project:Connect
Concepts and copy for mini-games designed to teach kids in grades 5-7 about telecommunications.
More info >>
Project:Connect
2007
FutureVision
Originally a presentation about trends in the digital marketplace, this project evolved into a custom research service for Nokia.
More info >>
FutureVision
2009
Documentary Project for Refugee Youth
This site presents short films, scrapbooks, and photo essays created by a group of refugee teenagers.
More info >>
Documentary Project for Refugee Youth
2007
Nike Store
I led the Interaction Design team for this redesign, one of the first all-Flash e-commerce sites for a global brand.
More info >>
Nike Store
2006
Target Fiorucci campaign
This viral campaign used cheeky animations to promote the launch of Fiorucci Fashions at Target.
More info >>
Target Send-a-Smoochie
2005
Target Design for All: Home
A rich media sitelet celebrated the launch of Target's Home collection.
More info >>
Target Design for All
2005
Nike iD in Times Square
This project took paint-by-number to a massive interactive screen in Times Square, where passersby used their cellphones to customize a Nike shoe.
More info >>
Nike iD in Times Square
2005
Nike Free
High-definition video, pro athlete testimonials, and lush visuals brought the Nike Free shoe design to life.
More info >>
Nike Free
2004/5
Nikewomen
The first interactive workout videos for the Nikewomen brand launched with the Holiday 2004 redesign.
More info >>
Nikewomen
2004/5
Nike AOL Expressions
I was involved in the design of two AOL Instant Messenger skins for Nike, each featuring mini-games.
More info >>
Nike AOL Expressions
2004
Levi's
For this redesign we created a dynamic, sortable product wall and a variety of product viewing tools to help customers find the right pair of jeans.
More info >>
Levi's
2003