Innovation workshop for Bayer-Schering

Bayer-Schering turned to trend consultancy CScout to research new ways to reach out to young women considering using birth control. Together with CScout, I planned and conducted a workshop that brought the client together with members of the target audience and thought leaders in the digital media (Google, Facebook, Nielsen BuzzMetrics) and pharmaceutical industries (Innovation Sciences, Digi-Redo).

The results vividly demonstrated the need for Bayer-Schering's to move beyond traditional marketing tools in order to stay relevant to the concerns and attitudes of young women. Using a variety of brainstorming techniques, the group generated over 30 ideas across 11 media channels.