Nike Store: Running  Category landing page Nike Store: Product Detail Page
Nike Store: Checkout Nike Store: Homepage Schematic
 
 

While at R/GA, I was the lead interaction designer for the redesign of Nike's online store. This was the first major e-commerce site that takes full animation of Flash technology. Highlights include:

* New header and footer lets users easily browse all Nike sites, and preserves their shopping cart information no matter where they are in the Nike universe

* Guided navigation system helps users narrow down the products to find what they are looking for; the product wall updates in real time to reflect their choices without re-loading the page

* Product detail pages appear as overlays throughout the site, thus users maintain their context as they research product

* Single-page checkout with editable steps at the left panel, and real time review of their order at the right panel

View select interaction design wireframes:  .pdf

Visit site: http://nikestore.com