I came onto the Nikewomen project just as it was transitioning from being Nike Goddess. A new brand, new possibilities. Our site redesign for Holiday 2004 included, for the first time in the history of the site, an interactive workout video. Users could watch the video in slow motion to learn the moves, find out where similar classes were offered locally, get outfitted in the latest gear, and download a music mix.

This design was very effective, to this day the Nikewomen.com site uses the same basic structure.

View select interaction design wireframes from the Spring 2005 site update:  .pdf